Apple

The 30 worst cell phone names of all time

What’s in a phone name anyway?

Nine times out of 10, the least important thing about a phone is what it’s called, but naming matters. (Enjoy these examples of cringe-worthy global marketing!) When you consider the sheer volume of dollars that goes into researching the name for a device, and then millions more to market the product, a name takes on much more weight — especially if it’s really, really bad.

Editors’ note: This gallery was most recently updated Nov. 24, 2018.

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