At the company’s Platform State of the Union talk at the WWDC conference, an Apple executive showed the two main alternatives that developers can use for handling sign-on, Facebook and Google.
“We want to offer a better option,” the Apple executive told thousands of developers at the conference. “It offers fast, easy sign-in without all the tracking.”
The service opens a new challenge in the fraught area of user privacy. Tech giants are in agreement that privacy is a big deal, but Apple argues that free, ad-supported services from Google and Facebook compromise your privacy.
Facebook and Google didn’t respond to a request for comment.
Apple: Why you should use our sign-in tech
The Sign in with Apple service lets developers rely on Apple when trying to get people to sign up for a new account. Apple verifies email addresses, offers dual-factor authentication, cracks down on fraud and gives developers an indication on whether users are authentic.
At their developer-focused shows in recent weeks, Facebook and Google each touted privacy a top priority.
“Privacy cannot be a luxury good offered only to people who can afford to buy premium products and services,” Google CEO Sundar Pichai said in a May op-ed. That stance contrasts with Apple’s criticism that free services sell your personal data is the product sold to advertisers.