Digital Media

Disney Plus mobile app downloads hit nearly 41M, study says

Baby Yoda — officially called The Child — helped boost the viral popularity of The Mandalorian, Disney Plus’ flagship original series at launch. 

Video screenshot by Bonnie Burton/CNET

Disney Plus was the last year’s top-trending Google search term — and that interest seemed to translate to mobile downloads and spending too. The Disney Plus mobile app was downloaded 40.9 million times across Apple’s App Store and the Google Play store for Android, with the vast majority of interest coming from the US, according to mobile analytics firm Sensor Tower in a report Tuesday. 

Disney Plus has generated an estimated $97.2 million in user spending on mobile in its first two months, Sensor Tower said.

Disney Plus is perhaps the most high-profile example of traditional Hollywood reorienting itself to compete in streaming video against the likes of NetflixAmazon and, most recently, AppleDisney Plus, which launched Nov. 12 for $7 a month, was one of the first in a surge of new streaming services all launching within months of each other, a trend sometimes called the streaming wars

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