Disney Plus mobile app was downloaded 40.9 million times across Apple’s App Store and the Google Play store for Android, with the vast majority of interest coming from the US, according to mobile analytics firm Sensor Tower in a report Tuesday.was the last year’s — and that interest seemed to translate to mobile downloads and spending too. The
Disney Plus has generated an estimated $97.2 million in user spending on mobile in its first two months, Sensor Tower said.
Disney Plus is perhaps the most high-profile example of traditional Hollywood reorienting itself to compete in streaming video against the likes of Netflix, Amazon and, most recently, Apple. , which launched Nov. 12 for $7 a month, was one of the first in a surge of new streaming services all launching within months of each other, a trend sometimes called the streaming wars.