Netflix Names Bozoma Saint John as Chief Marketing and advertising Officer

Netflix has named as its new marketing and advertising main tech field veteran Bozoma Saint John, who will become just one of the few black gals in the best govt ranks in Silicon Valley.

Saint John, who has worked at Uber and Apple, will start out in August as main advertising officer at the streaming enjoyment giant, it stated Tuesday.

“I am so honored, thrilled and ready,” Saint John said in a tweet. “Let’s go Group Netflix.”



The appointment arrives amid intensifying calls for enhanced illustration for black people today in board rooms, and in the wake of a reckoning above racial injustice in the US led by the “Black Life Make a difference” movement, which California-based Netflix has brazenly supported.

A section not too long ago extra to the streamer capabilities films and collection examining the black experience in the US, race-centered abuses and the combat for civil legal rights.

Netflix beforehand claimed it would allocate two percent of its dollars holdings, an original sum of as a lot as $100 million (roughly Rs. 747 crores), to economical establishments and businesses that immediately guidance black communities.

“We imagine bringing far more capital to these communities can make a significant big difference for the folks and businesses in them, serving to additional family members buy their 1st household or help save for school, and far more modest corporations get started out or improve,” they mentioned.

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