The acquisition will enable ShareChat and its quick online video platform Moj to reinforce their efforts toward developing a far better material ecosystem, setting up a more powerful creator fraternity, and augmenting their marketing alternatives for models, a firm assertion said.
However, the business did not disclose the economical facts of the transaction.
Begun in 2018, HPF Films has ideated and developed around 3,500 titles throughout unique formats like internet-sequence, digital adverts, quick movies, and documentaries for additional than 20 models like Meesho, OKCredit, ixigo, and Ola amid other people.
Some of these contain demonstrates like Zindagi Categorical, Ishq Mohalla, The Dating Scientist, What The Goat and Stones & Wounds.
HPF Films – which has been successful considering that its inception – has produced video output and content material abilities throughout 12 Indic languages. It now owns above 100 channels throughout many electronic platforms with a network of above 120 collaborating artists, the assertion mentioned.
“As ShareChat proceeds on the aggressive expansion journey, it is critical for us to devote and create abilities expected to maintain growth on a large foundation. This acquisition will assist us build a framework for our creators and nurture them to evolve as influencers on the platform,” ShareChat Vice President – Corporate Advancement and Strategic Finance Manohar Charan mentioned.
HPF’s power on the innovative facet will also support ShareChat in building modern, substantial executing advertising alternatives for the manufacturers seeking at partaking with the platform’s audiences, he additional.
The 25-member group from HPF Films has by now joined ShareChat and will be contributing in direction of information functions, electronic internet marketing, innovative solutions and creator management for both ShareChat and Moj, the statement reported.
“We started HPF Movies to address the developing demand for digital online video material. Now, snackable movie has emerged as the desired written content format on smartphones, and we have verified abilities to contribute to the ecosystem,” HPF Films COO and co-founder Navin Lalwani stated.
He additional that HPF Movies will assist the creators on ShareChat and Moj for greater written content generation by workshops and education, and reinforce the articles functions and advert alternatives.
ShareChat presently has about 130 million regular monthly energetic customers, even though Moj has more than 50 million regular monthly lively end users.