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Flipkart: Flipkart acquires Mech Mocha’s IP, workforce to reinforce gaming strategy – Newest Information

Walmart-owned Flipkart on Tuesday stated it has strengthened its gaming strategy by means of the acquisition of Mental Residence from Mech Mocha for an undisclosed quantity. Mech Mocha is a mobile gaming startup that operates India’s very first stay-social gaming platform ‘Hello Play’. Co-launched by Arpita Kapoor and Mohit Rangaraju, Mech Mocha has been backed by buyers which includes Accel Partners, Blume Ventures and Shunwei Money.

In addition to the acquisition of the company’s IP, Mech Mocha’s gaming workforce alongside with the co-founders will also join Flipkart as the organization carries on to target on creating new and progressive formats to interact with consumers on its system, Flipkart stated.

The staff will aim on scaling Flipkart’s gaming efforts beneath the management of Prakash Sikaria, Vice-President at Flipkart, a assertion stated.

Flipkart observed that social cellular gaming is looking at large expansion and adoption in India as socially distanced buyers are seeking for approaches to join with buddies and spouse and children over pleasurable everyday game titles.

Mech Mocha’s gaming platform is at this time obtainable in seven Indian regional languages and has above 10 online games such as common Indian multiplayer games these types of as Ludo, Carrom, Snakes and Ladder, and Cricket.

“With ‘Vocal for Local’ being the emphasis for digital applications across the nation, this strategic backing of Flipkart presents us an opportunity to be element of a bigger ecosystem that can help us make exceptional social gaming activities for Indian buyers,” Arpita Kapoor, co-Founder and CEO of Mech Mocha, claimed.

Prakash Sikaria, Vice-President at Flipkart, claimed the organization is focused on delivering buyers with an option to access fantastic items and written content when offering them an engaging expertise.

“We see a lot of first-time e-commerce end users come online via formats these types of as movie and online games, as they build familiarity with the medium. Our observations of Flipkart GameZone, mirror this craze as we see a potent correlation involving informal players turning out to be early purchasers on Flipkart for their electronic journey,” he included.

By means of this transaction, Flipkart will improve its capabilities in the gaming area with entry to Mech Mocha’s IP, game titles and proficient crew that will help accelerate its endeavours in this place, he explained.

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