How Ed-Tech Startup Cuemath Tripled Its People in Two Yrs

Cuemath grabbed headlines recently just after it secured $40 million (approximately Rs. 300 crores) in funding led by LGT Lightstone, Aspada, and Alpha Wave Incubation. The on line system has attained standing for becoming a excellent resource for educating little ones maths and coding. The system is aimed at KG-12th quality college students throughout all university boards, unfold in excess of 10+ international locations which includes India, British isles, Usa, UAE, Singapore, Canada, Thailand, Indonesia, Egypt, Nigeria, Nepal, and Bangladesh. The business states lecturers employed for the platform undertake arduous testing, and that its mission is to “lead the way in creating mathematical contemplating in kids to enable them to come to be the dilemma solvers and innovative thinkers of the long run.”

Because its inception in 2013, Cuemath has grown to have around 8,000 lecturers and 1,000 crew customers. The system is popular for its special math understanding technique that assists students work via math logically somewhat than via rote mastering. Cuemath’s latest bookings have shot up to more than a few occasions its FY 2019 figures. 


Cuemath 4 CuemathExpert opinion: Analyst Ashvin Vellody, Companion, Deloitte India claims, “COVID-19 pandemic has presented a disproportionate target to the ‘tech” in any sector such as training, disrupting it to outline a section referred to as EdTech. Specified the absence of digital systems in the Indian education sector thus considerably, it is excellent to see get started-ups and established players focussed on making modern Ed-Tech applications in India. 2020 was the calendar year of survival, and electronic systems proved to be an priceless ally to permit the finding out chain. The magnitude of the true affect, nevertheless, will unfold around the future 24 months. The sector wants to think about how finest to use digital tech to provide worth in the very long term. It would be very good to get absent from replicating the bodily globe on-line and aim on developing remarkable experiences that present benefit to all the stakeholders in this area. The corporations that will prosper are the kinds who are agile enough to repivot, innovate and generate ordeals that replace pre-pandemic units and infrastructure, and educating methodology.”

We spoke to CEO and Founder of Cuemath, Manan Khurma to know a bit extra about the firm’s success tale, how it survived the pandemic and its foreseeable future plans.   


cuemath manan khurma Cuemath

CEO and Founder of Cuemath, Manan Khurma

1. What were you accomplishing before Cuemath? 

Arithmetic has been a big component of my life since I was a baby. Even though executing my BTech in IIT Delhi, I began training math as a side project. What started out as a way to make more pocket money ended up turning into a complete-time coaching class. This was the commencing of Locus Schooling, the place we well prepared students to acquire the IIT entrance. Apart from this, I wrote textbooks and consulted for the Haryana governing administration. 

2. What was the initial conceptualisation process behind Cuemath? When did you to start with start out talking about beginning this startup? 

My appreciate for math and teaching have been the two primary catalysts for Cuemath. Though lecturing senior grade college students at Locus, I realised that most students struggled with math regardless of my finest educating efforts. The cause for this was a weak basis. Even while take a look at-prep is incredibly lucrative, I felt it was too minimal also late to make an influence. 

3. When was it that you ultimately made a decision you preferred to start Cuemath? Remember to elaborate on most likely that one particular situation that cemented your intention to perform in the direction of making Cuemath a reality. 

To have a essential impact in training math, it experienced to be carried out at reduced fairly than bigger grades. Soon after training 10000+ college students, I realised that if a university student struggles with Calculus in 11th-quality, the odds are that they did not learn Algebra in 8th quality. To tackle this, I made a decision to develop a math studying method dependent on mastery. No other discovering system at that level was addressing this challenge. 

4. Elaborate a minor little bit about Cuemath. Company description, special services presenting, who owns it, what is your growth rate been like last 12 months, etc 

Cuemath offers on-line just after-university math and coding classes close to the planet. These are reside courses facilitated by our educated teachers. More, our AI-driven system allows just about every boy or girl to master at their have tempo. Amongst other issues, our exceptional methodology focuses on earning learners do the job by way of math logically instead than rote learning. We have been backed by traders these as and have witnessed our present bookings shoot up to extra than 3X of FY19 figures. 

5. How is Cuemath different from the other ed-tech startups in India? 

I firmly think that Mathematics and Coding is a main everyday living ability that can empower little ones to long run dilemma solvers and thinkers. Cuemath focuses on mastery around completion. For instance, most kids find out multiplication by memorisation. But at Cuemath, we teach our pupils that multiplication is nothing at all but repeated addition. Math is the language of thinking and trouble-fixing. 

6. What is your selecting method for teachers? What is Cuemath’s distinctive providing issue? 

Our coaching is quite arduous, only a few % of the lecturers qualify. Candidates are shortlisted based mostly on their skills, enthusiasm for instructing and entrepreneurial drive. Cuemath teachers are analyzed not only on subject skills and communication on camera but also their ability to personalise and empathise with mom and dad and young children. 

7. Have been there any operational worries (or any other worries) that you confronted when starting Cuemath? Please offer you our visitors particulars on what those people troubles have been and how you overcame them. 

Cuemath’s plan of mastery was ahead of its time and that’s why needed a great deal of convincing at the begin. Normally, mother and father had been a lot more involved with quick final results by way of marks. As mothers and fathers observed advancement in their kid’s math ability, we had more and a lot more believers. 

8. Did you have to put in any cash to commence the business enterprise? When did you choose that funding was required?  

My father and I set in our discounts in the beginning. When we ran out, we experienced to hustle on all fronts with out dropping our concentrate on building an impactful products. 

9. Could you share some fascinating tales about your original days? What learnings have you picked up from those people hustle times? 

In the to start with 100 days, I was doing anything from curriculum style and design to onboarding instructors. I still try to remember the first trainer I achieved. It was in Gurugram. We chatted in excess of a cup of tea. And 80 p.c of that discussion was about convincing her that Cuemath’s supplying was not a scam. These early times ended up difficult and fascinating at the same time. It is crucial to be resilient in this sort of instances. 

10. Is there any certain incident that is monumental in Cuemath’s journey? Please share that incident with our readers. Also, outline all of the significant milestones that Cuemath has crossed due to the fact its inception. 

I recall a 5th-grade little one who was struggling with math. But following enrolling at Cuemath, he had revealed phenomenal advancement. His mom was beaming with satisfaction when she advised me about her son’s most recent performance. This was the to start with time our system was validated and delivered measurable outcomes. 

11. Could you help give a perception of how far Cuemath has occur? From when it commenced to the place it is now  

We have occur a lengthy way due to the fact the starting of our journey in December 2013. Cuemath is STEM certified and has been awarded as the finest math software by ETR. We have taught far more than 200,000+ college students and taught for more than 25 million hrs throughout 20+ nations. Coincidentally, the pandemic resulted in phenomenal progress. We tripled our 2019 quantities. With outstanding growth coming from overseas marketplaces like the Usa. 

Worldwide pupils now represent far more than a quarter of our complete learners on the platform. Not just that, we have lately shut a profitable Collection C funding ($40 million). We are now backed by Lightstone Aspada and Alpha Wave Incubation and Sequoia Funds India, CapitalG (formerly Google Capital) and Manta Ray. 

12. Has there at any time been any failure or problems? Please provide information about this and how you overcame that. 

When Covid struck, we have been largely working offline. We experienced the arduous activity to retrain our 4000+ teachers inside a couple of days to adapt to our on the web platform. But we ended up agile sufficient to make a smooth transition. This shift has held us in great stead and has taken the model global. 

13. What was it like sailing through the COVID-19 disaster? Did you see a drop in organization or an unpredicted surge? How did you offer with it? 

Our to start with concern in these screening times was our personnel protection. COVID not only compelled us to go on the net but also opened up new geographies. We tailored to this advancement. Cuemath not only survived but thrived. The most significant realisation for me has been that an organisation can not only run but thrive on distant operating! 

14. Do you have any administration mantra/ advice that you would like to share with foreseeable future business owners? 

“While you have your head in the sky and purpose superior, have your ft firmly planted on ground realities.” 3 matters come to brain: being familiar with company fundamentals, concentrating on the consumer, and making a excellent staff. 

15. What are the major plans for the long run? 

We strongly aspire to be a definitive world wide math brand of this technology. We want to construct hundreds of thousands of long term issue solvers. Math and allied instruction expertise like coding and knowledge sciences are the foreseeable future – that’s the space we want to be world wide leaders. 

16. What is the personnel toughness? Is Cuemath hiring at the moment? 

M: We now have 8,000+ instructors and 1000 crew users on our rolls. And certainly, we are using the services of! We at Cuemath are normally on the lookout for extraordinary talent.  

Why did LG give up on its smartphone business enterprise? We talked over this on Orbital, the Gadgets 360 podcast. Later (beginning at 22:00), we discuss about the new co-op RPG shooter Outriders. Orbital is readily available on Apple Podcasts, Google Podcasts, Spotify, and where ever you get your podcasts.

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