Worldwide TWS Marketplace to Grow 33 P.c in 2021, Apple to Direct: Counterpoint

International definitely wireless (TWS) earbuds market will expand 33 % calendar year-on-12 months in 2021 and access 310 million units, according to current market study company Counterpoint. The business stated that the proportion of product sales of the very low- to mid-conclusion versions has greater faster than envisioned thanks to the financial downturn and related uncertainties. That development has also motivated the market performance of substantial-conclude manufacturers. Nevertheless, companies including Apple, Xiaomi, and Samsung led the marketplace in 2020, and are anticipated to retain their management positions this calendar year. The craze of doing work and researching from residence owing to the COVID-19 pandemic is also likely to participate in a vital job in the segment’s development in 2021.

Counterpoint in its World Hearables (TWS) Market Forecast, 2021-2023 report, has predicted a substantial development in the world-wide TWS earbuds market in 2021. Apple will manage its leadership by promoting around 84 million units of its AirPods, though it will eliminate its share by 4 % from 2020, in accordance to the report. And Xiaomi and Samsung are forecast to keep their 9 and seven percent industry share, respectively.

The market place of TWS earbuds will make aggressive moves in the fourth quarter of 2021 all over the time when Apple and other brands are anticipated to start their new products, the report stated.

“Most predicted is a new launch from Apple, its initially in two many years. We count on it to be a single of the biggest drivers of TWS market place progress from Q4 2021 to the subsequent year,” explained Liz Lee, a senior study analyst at Counterpoint.

tws earbuds market shipments prediction 2021 counterpoint TWS earbuds  Counterpoint

Apple is predicted to proceed its management in the TWS earbuds market place globally in 2021
Image Credit history: Counterpoint


Even though Apple is expected to keep on its leadership, the investigate firm predicts that there will be higher growth of the reduced- to mid-finish segment, which will carry on through the yr. The pattern will, on the other hand, step by step change to the mid- to high-cost section in the potential, Lee stated.

“Most quality models will insert superior options and different capabilities to their new products and produce substantial worth addition in the long term. In the meantime, small- to mid-priced brand names will more boost price competitiveness to contend for sector share,” she extra.

In 2020, Counterpoint pointed out that the sector of TWS earbuds grew 78 % yr-on-calendar year and a little exceeded the initial annual estimate for the year to reach 233 million models. Having said that, reduced- and mid-price phase products were explained to be the development drivers in 2020.

We dive into all factors Apple — iPad Pro, iMac, Apple Tv set 4K, and AirTag — this week on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.

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