Technology

Apple’s head of comms is leaving following less than a yr

Apple is renowned for a culture of secrecy, 1 that’s managed in no little aspect by the company’s head of communications. But it’s had a really hard time filling that job, with the most modern entrant — Stella Very low, previously Cisco’s PR main — now leaving right after a lot less than a calendar year on the career.

Fifteen-12 months Apple vet Kristin Huguet Quayle is taking around, according to journalist Kara Swisher and BuzzFeed’s John Paczkowski. Apple verified to BuzzFeed that she’s been promoted effective instantly, as Minimal leaves to invest more time with her household. The earlier comms manager, Steve Dowling, remaining in September 2019, and Apple left the role open up for just about two a long time prior to choosing Low last May well. (In the course of that time, long-time Apple promoting and Application Store manager Phil Schiller reportedly stood in.)

Between Dowling and Very low, Apple turned the world’s most important publicly traded company, got itself into the (ongoing) Epic v. Apple lawsuit, and grew to become embroiled in all kinds of scrutiny from antitrust enforcers, builders, and its own employees — the ones that could probably carry its fortress of secrecy toppling down.

Apple’s PR main before that, Katie Cotton, established the tone for the company’s communications for 18 many years. Apple was reportedly wanting for a “friendlier, more approachable” successor right after she still left. I’m curious if the company’s relationship with the press will alter yet again now.

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