Before this 7 days, Neil Younger pulled his music from Spotify right after falling out with the platform above its hosting of Joe Rogan and COVID misinformation. So now, of training course, rival streamer Apple Audio is courting Young and his lovers, sending out tweets, playlists, and even drive notifications to model by itself as “The home of Neil Younger.”
It is all a bit of theatrical silliness, of study course. Neil Youthful is a famous songwriter, of course, but his presence or absence won’t decide the destiny of this or that streaming platform. He’s no Kanye or Taylor Swift. Rather, Apple is simply indulging in the time-honored company custom of inserting by itself into a applicable information cycle whilst the likely is fantastic.
The company’s not been refined about it either. It even placed a playlist of Young’s new music at the front of its “browse” portion underneath the heading “We Really like Neil.”
Pettiness aside, the spat does emphasize variances amongst the two streamers. As The Verge’s Ashley Carman pointed out in a piece unpacking the determination to maintain Rogan more than Younger, Spotify has place substantially far more stock in podcasts in the latest decades as section a wider prepare to diversify its content. Apple Audio, by comparison, tends to presents alone as far more of a pure audio offer (not least mainly because Apple has its own separate podcasts system).
All the while this current market triangulation continues, Spotify has really been dropping a very little industry share against rivals. New knowledge from examination company Midia Study showed that even though Spotify was the most well-known new music streaming provider by a extensive margin in 2021, with 31 per cent of the current market compared to 2nd location Apple Music’s 15 per cent, that figure had dipped from a 33 per cent sector share in 2020.
Spotify still grew in terms of the complete quantity of subscribers along with the complete marketplace, but it illustrates that the company’s lead is by no signifies secured without end.