Samsung’s Harman acquires German automotive tech company Apostera

Samsungs Harman acquires German automotive tech firm Apostera

Samsung Electronics on Friday claimed its subsidiary Harman Intercontinental purchased an complete stake in German automotive application agency Apostera to grow its enterprise in the augmented actuality and mobility technologies sector.

Munich-primarily based Apostera, founded in 2017, is specialised in software package options for augmented reality and mixed actuality, Samsung said, incorporating that the offer will assist improve linked car or truck methods service provider Harman’s automotive product or service portfolio.

Samsung Electronics did not disclose the economical phrases of the deal.

Blended with Harman’s digital cockpit products choices, Apostera’s systems are predicted to slender the hole between the actual physical and electronic worlds, Samsung claimed.

“Harman is committed to offering in-car or truck activities with the speed and adaptability of client engineering jointly with the dependability and performance of automotive quality answers,” Christian Sobottka, president of Harman’s automotive division, reported in a statement.

“By seamlessly blending AR with the physical ecosystem, Apostera’s mixed fact option furthers this intention, transforming any display screen in the car into a richly contextual working experience.”

Samsung, the world’s largest memory chip and smartphone seller, concluded its acquisition of Harman for $8 billion in March 2017 to broaden into the speedily expanding in-automobile electronics marketplace, experiences Yonhap news company.

At the Shopper Electronics Display (CES) 2022 last thirty day period, Samsung said it experienced been hunting hard for subsequent acquisition targets in buy to supply differentiated solutions for its shoppers and further expand its business.


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