McDonald’s may be scheduling its large entry into the metaverse sector with fancy offerings that would incorporate the virtual and actual physical worlds with its signature flavours. The American quick-meals chain is gearing up to launch “a virtual restaurant featuring genuine and virtual products” that will also residence-provide foods objects. The brand reportedly submitted a bunch of trademark apps for this job, elaborate facts on which continue to be awaited from official sources. The growth will come amid the metaverse witnessing expansion in quite a few pieces of the world.
Josh Gerben, trademark lawyer and the founder of Washington, DC-dependent Gerben Intellectual Residence shared the information on Twitter.
Sharing a monitor recording of McDonald’s trademark purposes, Gerben reported a complete of 10 filings have been submitted by the burger manufacturer on February 4.
With this metaverse task, McDonald’s aims to carry virtual foodstuff and beverage solutions as downloadable multimedia data files containing artwork, textual content, audio, video clips, and non-fungible tokens (NFTs) .
“Operating a digital cafe that includes true and digital items, working a digital restaurant on line featuring dwelling shipping and delivery,” the trademark reads.
Specifics on the dwelling shipping and delivery component of this challenge are unclear as for now.
In addition, McDonald’s is considering linking its McCafe model to its metaverse challenge, which will also assistance digital events and entertainment companies.
McDonald’s is headed to the metaverse.
The enterprise has submitted 10 (Ten!) trademark applications indicating it programs to offer “a virtual restaurant showcasing precise and virtual items” and “running a virtual restaurant featuring household delivery.”#Mcdonalds #Metaverse pic.twitter.com/J9pK7EK9nl
— Josh Gerben (@JoshGerben) February 9, 2022
Before this week, Gerben tweeted that bakery and cafe chain Panera Bread has submitted a comparable trademark for its entry into the metaverse.
The typical time for the US Patent and Trademark Place of work to overview an software for a trademark is about 9 and a half months, a report by CoinTelegraph reported.
For now, an formal affirmation from McDonald’s on this enhancement continues to be awaited.
Last yr, McDonald’s US released its first NFTs to mark the 40th anniversary of the McRib sandwich.
