Google’s new retro-fashion font provides back again serifs for far more at ease reading

Google has a new edition of its Roboto font, and it’s bringing serifs again: the aptly named Roboto Serif, built in collaboration with Greg Gazdowicz of Commercial Sort to make a much more readable serif companion to its Roboto Sans typeface.

The new font is not just the outdated Roboto letters with some serifs slapped on, even though: instead, every single letter was redrawn from scratch to generate a font that “thinks about Roboto, but is a new and authentic structure,” according to Google UX manager Rob Giampietro. The new font nonetheless uses the identical vertical proportions of Roboto Sans, earning it doable to mix the serif and sans-serif versions in a one layout.

It in all probability also assists that chunkier, retro-styled serif typefaces are coming back again in fashion in a major way right after several years of minimalist san-serif layouts dominating, as mentioned by Vox. Serif fonts are also regarded to be a lot easier to study, thanks to the more distinctive letter shapes, a thing that Google’s new font expands on by advantage of remaining a variable font that can quickly adjust and optimize the letterforms for distinctive measurement shows.

Google has been applying its Roboto font in one form or a different for above a ten years it was 1st released alongside Android 4. (Ice Cream Sandwich) as the default font for the company’s mobile OS. Roboto has observed a good deal of variants over the yrs, even though it’s gradually but steadily been superseded as the company’s key font by Products Sans (and its Google Sans variants, also regarded as the “Pixel” font) throughout its various merchandise.

For now, Roboto Serif is only remaining extra to Google Fonts as another possibility for the company’s Roboto family members of open-resource fonts — but it is totally probable that Google could a single working day use the new, welcoming wanting font in its own marketing, too.

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