For the unversed, the e-commerce web page lately sent out messages to persons in which it targeted predominantly on kitchen area appliances bargains.
“Expensive Customer, This Women’s Day, let us celebrate You. Get Kitchen area Appliances from Rs 299 [sic],” go through the message.
Even so, the unique message did not go down perfectly with a segment of men and women. Many slammed the corporation for being “sexist”.
In accordance to netizens, the information bolstered negative stereotypes about females belonging in the kitchen area.
“Hey @Flipkart Do you imagine kitchen is only the place gals should be? #PityOnFlipkart #Flipkart,” a social media user tweeted.
“Bravo, @Flipkart! Bravo for this sort of a stereotypical and sexist give. Hundreds of women of all ages are combating stereotypes and below you are, featuring discounts on kitchen appliances. Are women only intended for kitchen area?” a further user wrote on Twitter.
Immediately after being termed out, Flipkart apologised for hurting the sentiments of the people today.
“We messed up and we are sorry. We did not intend to hurt anyone’s sentiments and apologise for the Women’s Day concept shared before,” Flipkart stated in its apology tweet.
Each and every calendar year, March 8 is celebrated as Intercontinental Women’s Working day around the world. For 2022, the UN supplied concept is “Gender equality currently for a sustainable tomorrow”, which aims to recognise women of all ages who are doing the job to build a far more sustainable upcoming.