Digital Media

ViacomCBS Announces Identify Modify to Paramount

Paramount In addition parent firm ViacomCBS announced its new identify.

Sarah Tew/CNET

On Tuesday, ViacomCBS introduced that the organization is adopting a new identify: Paramount, following the merger of the two brands in 2019. Organization chairman Shari Redstone pointed to Paramount’s 100-calendar year-old legacy of making amusement.

“Paramount has generally represented excellent storytelling for audiences around the globe, on the significant screen, the tiny display screen and each and every unit in involving,” Redstone claimed. “Now we are thrilled to announce that ViacomCBS has become Paramount World-wide — or simply Paramount.”

The organization encompasses CBS and Viacom-owned networks that incorporate The CW, MTVWagerComedy CentralCBS and much more. The name modify is seemingly aspect of an effort to hook up its Paramount In addition streaming services, linear networks, cinematic arm, and world companies.

The information was part of an investor presentation held Tuesday.

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