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Keanu Reeves evidently likes NFTs now

It looks like Keanu Reeves could have had a adjust of heart around NFTs. In December, the actor was despatched into peels of laughter just after my colleague Alex Heath requested him about the strategy of electronic scarcity and digital collectibles. Reeves commented that electronic products are conveniently reproduced.

Now, although, he’s joined a undertaking from Non-Fungible Labs, performing as an advisor for a method referred to as the Futureverse Foundation, which aims to make improvements to “the digital and physical worlds by means of the support of numerous artists and inventive communities.” According to The Hollywood Reporter, that will involve introducing classic artists to NFTs and funding their endeavours.

Reeves, reacting to a concern about NFTs.

The artwork relationship right here isn’t just a surprise — Reeves’ husband or wife, Alexandra Grant, is a prolific artist whose perform has been featured in a good deal of exhibits, in accordance to her web site. She’s also an advisor to the basis, and she features greatly in a video launched by Non-Fungible Labs to announce and clarify the initiative.

In that movie, Grant talks about how NFTs can be applied to carry artists into “a new probable financial state.” That strains up properly with what the Futureverse Foundation’s web-site describes as its mission: to create “a metaverse exactly where anyone can access and produce in an open up, wealthy, and varied globe.” Continue to, the foundation’s to start with charitable grant primarily seemed to focus on the actual physical environment relatively than the metaverse: it gave art historian Nana Oforiatta Ayim 100,000 euros to assist her curate Ghana’s exhibition at an international artwork exhibit in Venice. (To be obvious, I imagine that seems like a quite admirable donation.)

In a press launch from the Futureverse Basis, Grant phone calls it “one of the most interesting jobs I have worked on” and suggests she appears to be forward to “dreaming up a new design for arts philanthropy.” Meanwhile, Reeves’ statement reads a little bit extra generic:

I am honored to be joining Non-Fungible Labs’ attempts in cooperation with Alexandra Grant for the incredible program and opportunity of the Futureverse Foundation, in assistance of artists and creators globally.

Even now, teaming up with an NFT venture as an advisor for its charitable foundation that explicitly aims to get artists into the metaverse is quite an evolution from laughing at the thought that NFTs could be precious. Non-Fungible Labs has somewhat addressed the video clip of Reeves laughing at the concept of NFTs, which someone posted in response to its Futureverse Basis announcement on Twitter alongside with the issue, “Did he transform his impression about NFTs?” The firm responded “more than an NFT.”

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