Tech duopoly in-fighting — love to see it. Google dropped several sick burns on longtime frenemy Apple during itsThursday, where the tech behemoth unveiled its lineup and long-rumored and teased a forthcoming dockable — and we are here for it.
Google’s event livestream began with a fun bit of adver-tainment wherein a group of musicians coordinated an impromptu virtual jam session with a little help from their , watches and . As the hip quartet came together to make beautiful music on the same stage Google’s executives were about to appear, I thought for a second I was viewing another . Is Google “cool” now?
As a person sitting here with aon my left wrist and a to my right, I will disclose my bias and say, yes, totally cool. As a person sitting here counting the ways Google just pulled a “How do you do, fellow kids?” I have to say… probably not.
There was a guy in my college dorm who wanted nothing more than to have friends stop by to hang out, but for whatever reason (he was kind of weird, I guess) no one ever knocked on his door. “I don’t understand it,” he said. “I have food. And music!” That’s basically Google.
To me, Pixel brand has still only earned 2% of the North American market compared to the iPhone’s 52%., the and to get excited about. But the
Still, I love a good underdog story, or whatever you call a software giant with athat also happens to be one of the largest companies in the world. And I especially enjoy it when that “underdog” is this savage.
Always-on display and lock screen widgets: “We take it as a compliment when others in the industry follow our lead,” Google’s VP of Product Management Brian Rakowski said at the Pixel 7 keynote, name-checking the Pixel’s always-on display, lock screen widgets and. To paraphrase: But we’ve had this stuff for, like, ever! Apple notably just added an and , both in the past — checks watch — month.
Car-crash detection: Rakowski also pointed out, before it was cool — before it was . Major hipster vibes.
iPhone design: Google threw a little shade at Apple’s design choices as well, veritably subtweeting the flat-edged slabular design (“Your phone and watch are designed to be personal, to be touched and worn … And they have smooth, rounded surfaces so they always feel right in your hand and on your wrist”) and the “prominent” external connectors (“You’ll notice that the Pixel Watch doesn’t have [them], like a lot of watches do”).(“We don’t just copy/paste one color we like across all of our products”),
Photo Unblur: One of theis Photo Unblur, which Google says will sharpen blurry photos, even old ones taken “on a phone or a camera that doesn’t quite match the quality of a Pixel phone.” Like, say, an iPhone? Just saying the quiet part out loud here.
RCS: The spiciest zinger came from Google’s requisite RCS plea. “RCS is the modern industry standard for messaging. And it’s already been adopted by most of the industry,” Rakowski said, emphasizing modern and most. Note that RCS is actually Google’s own technology, not technically an industry standard (and not without its problems). Google’s been trying to make RCS happen since 2008, really hijacking the story. “We hope every device-maker gets the message and adopts RCS, making texting better for every smartphone user,” Rakowski added. To paraphrase: I am once again asking you to support !
This is not the first time Google has called out Apple for not “getting the message.” In August,dedicated to the cause, this time explicit in its addressee. earlier in 2022, many of which make texting a friend with an iPhone a little nicer. But Apple doubled down on its proprietary messaging app in , releasing that won’t work when your recipient is team Android. “ ,” sniffed Tim Cook. The lives on. So much drama!
I would be remiss if I didn’t point out this underdog story is not without its plot twists: Google later announcedthat it copied from Apple, like Cinematic Blur (or ), 2x zoom and face unlock/ .