Google Introduces Circle for Search and Multisearch Capabilities

Google announces two major updates to its search experience with Circle to Search and multisearch. The new Circle to Search feature will allow Android users to search for anything on their devices without switching apps. This feature has been designed to make contextual search easier. It aims to provide search results to users without requiring them to leave the app they were using. The feature enables users to obtain more contextual information without disrupting or stopping what they’re doing.

The Circle to Search feature will be available starting January 31, 2024, on select premium Android smartphones, including the Pixel 8, Pixel 8 Pro, and the new Galaxy S24 series. This feature will work on videos, allowing users to pause and search for items without leaving the current screen or app.

How to Use the Circle to Search Feature

Users can activate Circle to Search on an Android smartphone by long-pressing the home button or navigation bar. Once activated, users can select any item they see by circling it to find more details or similar products available for purchase from retailers across the web. Users can simply swipe away to return to their original screen or app when finished.

Multisearch + Gen AI

Google’s multisearch experience, powered by AI, aims to make exploring easier by providing AI-powered insights based on queries, images, or screenshots. This new multisearch feature will launch in English in the US and does not require any enrollment in Search Labs.

To use the new multisearch experience, users can launch Lens via the Google app for Android or iOS and get started for a multisearch experience (US only). Users outside the US can opt for Search Generative Experience (SGE) in Search Labs and preview this feature in the Google app.

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In conclusion, Google’s announcement of Circle to Search and Multisearch features marks an important advancement in the search capabilities of the platform. These new features offer users a more efficient and personalized search experience, allowing them to access relevant information from multiple sources with ease. By leveraging AI technology and user feedback, Google continues to improve its search functionalities to better serve its users. With Circle to Search and Multisearch, Google is taking a significant step towards making the search process more intuitive, comprehensive, and user-friendly. These enhancements are sure to benefit millions of users worldwide and reinforce Google’s position as one of the leading search engines.

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