Avoid Comcast’s Xfinity from Storing Your Sensitive Data: A Step-by-Step Guide

The threat of ISP data collection

Many major internet providers, such as Comcast’s Xfinity, stockpile revealing data about their users, including sensitive personal information such as race, ethnicity, political affiliations, sexual orientation, and precise location. Although Comcast does not sell this information, the company uses it for personalized ads and recommendations, leaving users vulnerable to potential data breaches and privacy violations.

The risks and limitations of data collection

Xfinity was recently hacked, with the personal data of over 30 million customers stolen. This raises concerns about the security of the sensitive personal information collected by internet service providers. While users can take steps to opt out of Comcast’s data storage, there are limitations to the privacy options available. Additionally, the lack of accessible, granular control over what data is stored is disappointing.

How to change your sensitive personal information settings

To opt out of Comcast’s data storage, users need to visit Xfinity’s Privacy Center, review their privacy preferences, and manage their information. They can disable the storage and usage of sensitive personal information through a toggle on the last page, although this may not completely stop the use of personal data for certain purposes such as providing services, security, and fraud monitoring.

Legal protections in certain states

In states such as California, Colorado, Connecticut, Utah, and Virginia, users have the right to receive details about the data Xfinity collects about them and have personal information deleted. However, even in these states, users may have to wait up to a month for Comcast to process their requests, and they may not receive a real answer if they live in a state without legal protections.


The collection and storage of sensitive personal information by internet service providers like Comcast pose significant privacy risks for users. While there are options to opt out of data storage and legal protections in certain states, the limitations and potential delays in processing requests raise concerns about the control and protection of personal data. Users should be aware of these risks and take steps to protect their privacy online.

In conclusion, opting out of Comcast’s Xfinity storing your sensitive data is an important step in protecting your privacy and maintaining control over your personal information. By following the steps outlined in this guide, you can take proactive measures to ensure that your sensitive data is not being collected and stored without your consent. It’s important to stay informed about your rights as a consumer and to advocate for the protection of your privacy in the digital age. Taking control of your data is an important aspect of maintaining your online security and peace of mind.

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