The Growing Demand for Energy in ChatGPT Could Spark a GPU Revolution

The Cost of Making Progress in Artificial Intelligence

The demand for GPUs required for large-scale AI training has led to skyrocketing prices of these crucial components. OpenAI stated that training the algorithm powering ChatGPT cost the firm over $100 million. The race to compete in AI has also resulted in data centers consuming large amounts of energy.

Startups Revolutionizing Computing for AI

Some startups are aiming at creating new computational tools to sell. One of these startups, Normal Computing, has developed a prototype that utilizes the thermodynamic properties of electrical oscillators to perform calculations. This method is highly efficient and well suited for handling statistical calculations, potentially making it useful for building AI algorithms.

Rethinking Computing with Thermodynamic Processing Units

Normal Computing’s stochastic processing unit (SPU) generates random samples useful for computations or to solve linear algebra calculations, common in science, engineering, and machine learning. Faris Sbahi, the CEO of Normal Computing, believes that there is something better out there in terms of software architectures and hardware for AI.

Expanding Beyond Quantum Computing

Another company, Extropic, founded by ex-quantum researchers, has an even more ambitious plan for using thermodynamic computing for AI. They are aiming to do all neural computing tightly integrated in an analog thermodynamic chip. The industry is running into challenges in maintaining Moore’s law, which predicts the shrinking density of components on chips.

A Broader Rethink of Computing and AI

The idea that a broader rethink of computing is needed may be gaining momentum as the industry runs into challenges in chip capacity. Novel ways of computing may need to be explored to keep up with the growing model sizes being utilized by companies like OpenAI. The industry may require new ways of computing to maintain the progress of AI.


The cost of AI development is on the rise, as is the demand for computing power and energy consumption. Startups like Normal Computing and Extropic are exploring new ways of computing for AI, suggesting a broader rethink of computing is needed in the industry. It’s becoming clear that traditional methods of computing may need to be revolutionized to keep up with the growing demands of AI development.

In conclusion, ChatGPT’s hunger for energy could indeed trigger a GPU revolution. As the demand for efficient and powerful GPUs continues to grow alongside the increasing complexity of AI and natural language processing tasks, there is a clear need for energy-efficient solutions. This demand has the potential to drive innovation in the GPU industry, pushing for the development of more efficient and sustainable hardware to meet the demands of emerging technologies. As ChatGPT and similar AI models continue to advance, the need for energy-efficient GPUs will only become more pressing, making a revolution in GPU technology increasingly likely.

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