SoundCloud: The Underground Music Platform
Since its inception, SoundCloud has served as a launching pad for numerous artists and songs, regardless of region or genre. The platform has been instrumental in the careers of artists such as Kaytranada, Kehlani, Lil Nas X, and Sheck Wes, with many crediting SoundCloud for sparking their careers. The platform was known for its element of discovery and became an incubator for avant-garde sounds. As a hub for community-oriented music streaming, it embraces all genres, sexualities, religions, and definitions of music and art, making it accessible and inclusive for all.
The Potential Sale of SoundCloud
SoundCloud has recently been reported to be pursuing a buyer, with investment firms seeking a payday of upwards of $1 billion. The potential sale raises concerns about the loss of the platform’s unique qualities and the impact it will have on the future of the music business. SoundCloud has previously faced challenges and was nearly shut down in 2017 due to funding issues. The platform’s uncertain future has left many artists and industry professionals worried about the potential changes that may come with a new owner.
Impact on Artists and the Music Industry
For many artists, SoundCloud has been life-changing, allowing them to connect with a global community and launch their careers. Some, like Grammy-nominated producer IAMNOBODI, credit SoundCloud with their success, stating that they wouldn’t be where they are today without the platform. SoundCloud has been rooted in the spirit of community and fun, connecting like-minded individuals globally. With the rise of SoundCloud rap, the platform brought a new wave of artists to mainstream attention, adding a rebellious and disruptive movement to the hip-hop scene.
The Future of SoundCloud
As SoundCloud potentially faces a change in ownership, the future of the platform remains uncertain. The impact of its potential sale on the music industry and the artist community is significant, as the platform’s unique qualities and inclusive ethos may be at risk. Artists and industry professionals are concerned about the potential loss of what has made SoundCloud an essential and influential platform in the music landscape.
SoundCloud has played a vital role for many artists, serving as a launching pad for their careers and a hub for community-oriented music streaming. The potential sale of the platform has raised concerns about the possible loss of its unique qualities and the impact it may have on the music industry. With an uncertain future, the music community is left wondering about the changes that a new owner may bring and what it means for the inclusive and groundbreaking nature of SoundCloud.
“What SoundCloud Created Can Never Die” is a collection of essays about the impact and significance of the streaming platform SoundCloud in the music industry. Written by a variety of contributors, the book explores SoundCloud’s role in democratizing music distribution, fostering new genres and styles, and providing a platform for emerging artists to reach global audiences. The essays also delve into the cultural and social aspects of SoundCloud, and its influence on music consumption and production. Overall, the book celebrates the lasting impact of SoundCloud on the music world and its enduring contributions to the industry.